Privacy Policy

Updated and Effective as of: January 12, 2026

This Privacy Policy explains how Aignite Inc. (d/b/a ProMuse.ai) (“Aignite”, “ProMuse”, “we”, “us”, “our”) collects, uses, discloses, and protects information when you use our websites, mobile apps (including the ProMuse app), and other services that reference this Privacy Policy (collectively, the “Services”).

This Privacy Policy also applies to information we collect offline (for example, through customer support communications) and that we may combine with information collected through the Services.

By using the Services, you acknowledge that we will process information as described in this Privacy Policy and our Terms of Service.

Table of Contents

  1. Information We Collect
  2. How We Use Information
  3. How We Disclose Information
  4. AI Mentor Data and Model Improvement
  5. Analytics, Attribution, and Advertising Technologies
  6. Your Choices and Controls
  7. Region‑Specific Privacy Rights
  8. Data Retention
  9. Security
  10. International Transfers
  11. Children’s Privacy
  12. Changes to This Privacy Policy
  13. Contact Us

1) Information We Collect

We collect information in three ways: (A) information you provide, (B) information collected automatically, and (C) information from third parties.

A. Information You Provide

Account and Contact Information

Examples: email address, username, name (optional), language preferences, and communications you send us.

Why: create/manage your account, provide support, send service messages (e.g., login/security notices, receipts), and operate the Services.

Learning and Progress Information

Examples: quiz responses, learning goals, challenge selections, progress, streaks, milestones/certificates (if offered), saved templates/notes, preferences.

Why: personalize your learning experience, recommend content, track progress, and improve curriculum.

AI Mentor / Chat Inputs and Interactions

Examples: messages you type into AI Mentor, files or text you submit for learning tasks, feedback (thumbs up/down), and usage signals (e.g., “regenerate”).

Why: provide AI Mentor functionality and improve quality/safety as described in Section 4.

Community / User‑Generated Content (if you use these features)

Examples: profile photo (optional), posts/comments, uploaded assignments or shared content.

Why: provide community and learning features. If you post in a public area, your content may be visible to others.

Payment Support Information (if you contact us about billing)

Examples: plan type, transaction identifiers, support tickets, and limited billing metadata.

Why: troubleshoot billing issues and provide support. (We generally do not store full card numbers; see Section 1C.)

B. Information We Collect Automatically

Device and Technical Information

Examples: IP address, device identifiers (including mobile advertising ID if available), device type, operating system, app version, browser type, language, and time zone.

Why: security, fraud prevention, diagnostics, performance, and analytics.

Usage and Event Information

Examples: pages/screens viewed, clicks/taps, time spent, feature usage, conversions (e.g., trial started, subscription purchased), error/crash logs.

Why: operate and improve the Services, measure performance, and attribute marketing campaigns (see Section 5).

Cookies, Pixels, SDKs, and Similar Technologies

We use cookies/pixels on our website and SDKs in our mobile apps to support core functions, analytics, attribution, and advertising measurement (see Section 5).

C. Information We Receive from Third Parties

Payments and Subscriptions

  • If you subscribe via Stripe (web purchase), we receive subscription status and billing metadata from Stripe (e.g., plan, renewal status, timestamps, and limited payment details).
  • If you subscribe via the Apple App Store or Google Play, we receive subscription status and receipt validation/entitlement information as supported by those platforms.

Advertising and Attribution Partners

If you arrive via an ad campaign, we may receive attribution signals from partners (e.g., campaign identifiers, click identifiers) subject to their policies and your settings (see Section 5).

Support and Communications Tools

If you contact support, we may receive and store your messages, attachments, and related metadata through customer support tools.

2) How We Use Information

We use information to:

  • Provide and operate the Services

    Account creation, authentication, delivering content, saving preferences and progress, providing AI Mentor features, and customer support.

  • Personalize your learning experience

    Tailor difficulty, recommend lessons/tasks, and adapt content to your goals and preferences.

  • Improve and develop the Services

    Analytics, A/B testing, debugging, quality improvement, and curriculum iteration.

  • Safety, security, and fraud prevention

    Prevent abuse, detect suspicious activity, enforce our Terms, and protect users and the Services.

  • Communications

    Send service/transactional messages (e.g., receipts, security notices) and, where permitted, marketing messages (you can opt out as described in Section 6).

  • Marketing, advertising, and measurement

    Measure campaign performance, reduce ad fraud, and (where permitted) retarget users who have visited our site or used the app (see Section 5 and Section 7).

3) How We Disclose Information

We disclose information in the following ways:

A. Service Providers

We share information with vendors that help us operate the Services (e.g., hosting, storage, security, analytics, customer support, email delivery, payment processing). They are authorized to access information only as needed to provide services to us and subject to contractual obligations.

B. Advertising, Analytics, and Attribution Partners

We may share identifiers and event data with partners for analytics, attribution, and targeted advertising/retargeting where permitted (see Section 5 and Section 7). Examples include Meta’s tools and Google analytics products.

C. Affiliates

We may share information with our corporate affiliates (if any) for internal business purposes such as security, compliance, and operations.

D. Legal and Safety

We may disclose information if required by law or if we believe disclosure is necessary to protect rights, safety, and security, investigate fraud, or enforce our agreements.

E. Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, information may be transferred as part of that transaction, subject to applicable law.

We do not sell personal information for money.

However, certain disclosures for targeted advertising may be considered “sharing” (and sometimes “sale”) under some U.S. state privacy laws. See Section 7.

4) AI Mentor Data and Model Improvement

4.1 AI Mentor Inputs and Outputs

AI Mentor is designed to support learning and productivity. AI can make mistakes, and outputs may be inaccurate or incomplete.

4.2 No Third‑Party AI Model Providers for Your Inputs

We do not send your AI Mentor chat inputs, assignment text, or other AI feature inputs to third‑party AI model providers (such as OpenAI or Anthropic/Claude) for generating responses or for training their models.

AI Mentor processing is performed within systems controlled by ProMuse.

4.3 Improving ProMuse AI Features

We may use AI Mentor interactions and related usage signals to:

  • evaluate response quality, safety, and helpfulness,
  • improve prompts, routing, ranking, and internal models,
  • prevent abuse and maintain platform integrity.

Where feasible, we use de‑identified and/or aggregated data for model improvement and analytics.

  • “De‑identified” means we take steps intended to remove direct identifiers.
  • “Aggregated” means combined across users.

    No method is perfect, and some data may still be considered personal data under certain laws.

4.4 Your Choices

Depending on your region and the nature of processing, you may have rights to object or opt out of certain processing. To request an AI training/model improvement opt‑out (where applicable), email team@promuse.ai with subject: “AI Training Opt‑Out Request.”

We will honor valid requests to the extent required by law and technically feasible, while still processing data as needed for security, fraud prevention, and compliance.

5) Analytics, Attribution, and Advertising Technologies

We use the following tools (and may use similar tools from time to time) to help operate the Services, understand performance, and measure marketing:

A. Google Analytics 4 (GA4) — Website Analytics

Purpose: understand website usage (pages viewed, interactions), improve user experience, and measure performance.

Data involved: cookie identifiers, IP address (subject to configurations), device/browser info, event data.

B. Firebase — App Analytics and Diagnostics

Purpose: app analytics and performance, crash reporting/diagnostics, feature usage measurement.

Data involved: app instance identifiers, device info, event data, crash logs.

C. Adjust and AppsFlyer — Mobile Attribution / Measurement Partners

Purpose: attribute installs and conversions to campaigns, prevent fraud, measure performance across marketing channels.

Data involved: mobile advertising IDs (subject to your device settings), IP address, device information, app events, and attribution identifiers.

D. Meta Pixel — Website Conversion Measurement and Retargeting

Purpose: measure ad performance, retarget users, and optimize campaigns.

Data involved: cookie identifiers and event data (e.g., page view, signup, purchase events), device/browser information.

E. Meta Conversions API (CAPI) — Server‑to‑Server Measurement

Purpose: improve measurement reliability and reduce event loss caused by browser/device restrictions.

Data involved: conversion events (e.g., signup, purchase) and limited identifiers such as IP address, user agent, and hashed identifiers (for matching), as applicable.

Important: Even if you opt out of targeted advertising, we may still measure core conversions in ways permitted by law for security, fraud prevention, and aggregated performance reporting.

6) Your Choices and Controls

Marketing Communications

You can unsubscribe from marketing emails using the link in those emails. Service/transactional messages (e.g., receipts, security notices) may still be sent.

Push Notifications

You can control push notifications via your device settings.

Cookies (Web)

You can manage cookies through your browser settings. Where required by law, we will request consent before placing non‑essential cookies.

Mobile Tracking Controls

You can control mobile advertising tracking through iOS/Android privacy settings (e.g., iOS “Ask App Not to Track”). Your choices may limit the availability of certain identifiers used for attribution and targeted advertising.

Account Deletion

You may request account deletion through in‑app settings (if available) or by emailing team@promuse.ai with subject: “Account Deletion Request.”

We may retain certain information as required or permitted by law (see Section 8).

7) Region‑Specific Privacy Rights

A. United States (including California and other state privacy laws)

Depending on your state, you may have rights to:

  • access/know what personal information we collected,
  • delete personal information,
  • correct inaccurate information,
  • obtain a copy (portability) where applicable,
  • opt out of targeted advertising / “sharing” of personal information for cross‑context behavioral advertising,
  • not be discriminated against for exercising privacy rights.

How to exercise rights:

Email team@promuse.ai with subject: “Privacy Rights Request” and include your account email and the request type. We may need to verify your identity.

B. EU/EEA/UK (GDPR)

If you are in the EU/EEA/UK, you may have rights to access, rectify, delete, restrict processing, object, portability, and to lodge a complaint with your local data protection authority.

Legal bases (may vary by context):

  • contract necessity (provide Services),
  • legitimate interests (security, fraud prevention, improvement),
  • consent (where required for certain cookies/marketing),
  • legal obligations.

To exercise GDPR rights, contact team@promuse.ai with subject: “GDPR Request.”

8) Data Retention

We retain information for as long as reasonably necessary to:

  • provide and operate the Services,
  • maintain your account and subscriptions,
  • comply with legal obligations,
  • resolve disputes,
  • enforce our agreements,
  • prevent fraud and abuse.

Retention periods vary by data type. If you request deletion, we will delete or de‑identify information as required by law, but may retain certain records (e.g., security logs, transactional records) where legally required or permitted.

9) Security

We use reasonable administrative, technical, and physical safeguards designed to protect information. No system is completely secure. You are responsible for maintaining the confidentiality of your account credentials.

10) International Transfers

We are based in the United States, and our service providers may process information in other countries. Where required by law, we use appropriate safeguards for cross‑border transfers and comply with applicable transfer requirements.

11) Children’s Privacy

ProMuse is not intended for children under 16. We do not knowingly collect personal information from children. If we learn we have collected such information, we will take steps to delete it.

12) Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If changes are material, we will provide notice as required by law (e.g., email or in‑app notice). The “Effective Date” will be updated.

13) Contact Us

For questions or privacy requests, contact:

Aignite Inc. (d/b/a ProMuse.ai)

220 Montgomery Street, Suite 1090

San Francisco, CA 94104

Email: team@promuse.ai